73% of Mexicans oppose animal testing in the cosmetics industry
A survey conducted in 2024 in partnership with Parametría assessed public perception of the cosmetics industry in the country and attitudes toward ending animal testing in this sector. Among the findings, it is also noteworthy that consumers spend an average of more than 1,000 pesos per month on cosmetics.
As part of a study on perceptions of the cosmetics industry in Mexico, conducted in 2024 with the support of the consulting firm Parametría, it was found that 71% of respondents said they agreed or strongly agreed with the enactment of a law banning animal testing for the domestic cosmetics industry, in line with legislative initiatives promoted in collaboration with international organizations.
The survey provides other relevant data on consumers, including that monthly spending on this product category averages $1,153 pesos per person, and that price is the primary factor when making a purchasing decision.
“This survey allows us to reaffirm that the work carried out since 2019 to enact the law banning animal testing for cosmetics not only had the support of key players in the industry ecosystem but also the support of the public, who signed our petition, gathering more than 1 million signatures, and helped us make the campaign go viral to achieve this goal,” said Nicole Valdebenito, Director of Awareness and Advocacy at the NGO Te Protejo.
Image by Te Protejo
Other relevant data worth noting indicate that, despite this approval, only 41% of the population is aware of the law banning animal testing for cosmetics, and that the relevant health authority has yet to draft the Official Mexican Standard for the law to take effect.
In addition, the survey shows that 96% of people say they use cosmetic products on a regular basis, that the main cruelty-free brands used by the public include Dove, Avon, and Sedal, and that the fact that a product has not been tested on animals is an attribute valued by consumers.
For more information about cruelty-free brands available, you can visit the brands section on our website.
