Areas of Work
Explore all of our initiatives that promote animal protection
AWARENESS
It promotes informed consumer decisions that foster a more respectful relationship with animals and our environment. Te Protejo’s Awareness division works to raise awareness about the use of animals in the cosmetics industry and in science, providing clear, accessible, and evidence-based information that helps people understand the impact of such practices and the alternatives available. Through a variety of content, the initiative seeks to strengthen knowledge and encourage more responsible consumer habits.
Conscious consumption plays a key role in transforming the market. Through the free “Tu Compromiso Cruelty Free” program, tools are provided to facilitate the adoption of responsible consumption habits, promoting the choice of cruelty-free alternatives and encouraging more ethical and sustainable practices in the industry.
At Te Protejo, we continue to build on this work alongside an active community in Latin America.
Certifications
Te Protejo, through its Cruelty-Free Certification Program, evaluates brands of cosmetics, personal care, household cleaning, and pet products that meet strict standards for being free of animal testing, in line with international benchmarks. The program rigorously and verifiably supports this commitment by reviewing raw materials, ingredients, finished products, and markets, thereby facilitating consumer recognition and contributing to the development of a more ethical, transparent, and trustworthy industry.
Since its implementation, this certification has helped expand the range of cruelty-free brands available in Latin America, facilitating informed consumer choices and promoting best practices in the market. The organization continues to build on this work to move toward an industry free of animal testing.
Learn more about the certification process, the criteria used, and the brands that are already part of this commitment on its website or on its social media.
Research
Te Protejo’s Research Division is driving a paradigm shift in science and education by promoting the replacement of animals with more relevant, innovative, and ethical methods. To this end, it raises awareness of these methods and strengthens the ecosystem of alternative methods in Latin America. It also participates in technical forums such as the Animal Bioethics Committee in Chile, contributing to the discussion and promoting improvements to current standards.
As part of its work, it promotes the development and adoption of alternative methods, bridging the gap between science and society to foster more ethical and responsible practices.
It also promotes collaboration with the scientific community and coordination with industry, facilitating the adoption of innovations that reduce and replace the use of animals in various areas of research. Along these lines, a partnership is being developed with AAVS to promote the replacement of animal use in higher education training programs in Latin America, fostering the implementation of ethical alternatives in teaching.
At Te Protejo, we continue to promote science that is evidence-based, ethical, and constantly evolving.
Te Protejo & We Animals
ADVOCACY
It drives changes in public policy and regulatory frameworks to move toward a more ethical society. Te Protejo’s Advocacy division promotes legislative and regulatory reforms, addressing both the elimination of animal testing and other practices that affect animals across various sectors of production. This work combines research, coordination with key stakeholders, campaigns, and participation in decision-making processes.
By monitoring legislative and regulatory changes in Latin America, we identify opportunities to advance animal protection, promoting standards that prioritize animal rights and the care of their ecosystems. Additionally, through campaigns such as “También Sienten” (They Feel Too), we seek to advance the ban on cosmetic testing on animals in Latin America, and through collaborative partnerships, we advocate for and support animal welfare and protection initiatives in industries where animals are used for production.
At Te Protejo, we continue to strengthen advocacy as a tool for bringing about structural and sustainable change.
Alliances
The Alliances Department connects the various stakeholders in the cosmetics industry ecosystem with conscious consumers, promoting responsible practices and respect for the environment and animals. By identifying shared values with brands and partners, the department defines common goals that enable it to develop initiatives aimed at raising awareness of products and brands committed to responsible cosmetics, educating the public about conscious consumption, and disseminating relevant information to the community.
Through digital and in-person initiatives, Te Protejo serves as a strategic bridge that connects these efforts with its community, amplifying the reach and impact of each collaboration.
Its main areas of focus include collaborating with certified brands, advising retail outlets on how to improve their product offerings, promoting the “cruelty-free” label in the market, and developing initiatives that recognize and promote best practices in the industry.