Alliances
Connecting consumers with sustainable brands and products.
The Alliances Department connects the various stakeholders in the cosmetics industry ecosystem with conscious consumers, promoting responsible practices and respect for the environment and animals. By identifying shared values with brands and partners, the department defines common goals that enable it to develop initiatives aimed at raising awareness of products and brands committed to responsible cosmetics, educating the public about conscious consumption, and disseminating relevant information to the community.
Because when values come together, the impact is multiplied.
Te Protejo’s Alliances division connects brands, individuals, and retail outlets to drive the growth of a cruelty-free market. By developing strategic partnerships, it works to highlight genuine commitments and make certified products available to more people, facilitating informed and conscious consumer choices.
Through a collaborative approach with various stakeholders in the ecosystem, it helps strengthen the position of cruelty-free cosmetics and expand their market presence. Its lines of action include collaborating with certified brands, advising retail outlets on how to enhance their product offerings, and developing initiatives that recognize and promote best practices in the industry.
For a World Free of Cruelty
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For a world free of cruelty 🐇
Building Brands with a Purpose
Te Protejo develops advertising solutions that connect brands certified as cruelty-free with people in real-life decision-making situations. Aimed at increasing their visibility and market position, it brings cruelty-free cosmetics to more consumers by integrating each activity into a strategy that combines visibility, education, and experience to generate a tangible impact.
Visibility Options for Cruelty-Free Brands
Digital Mentions
Featured section on the website:
It allows brands to be highlighted among the top results in the official list.
Reel on Instagram:
Dynamic content where products take center stage through real-life experiences.
Mention in feed:
Product launches, promotions, or giveaways that engage the community.
Point-of-Sale Promotion Experiences
Point-of-sale video:
A professional video whose content is set at the point where the purchase decision is made and is distributed on Te Protejo's social media channels.
In-store activation:
Direct interaction with Te Protejo representatives at an event or point of sale who communicate the brand's values.
Seal of Approval:
For brands certified by other organizations and retailers. A tool that categorizes and highlights cruelty-free commitments at the point of sale, making purchasing decisions easier.
Website Content and Storytelling
Multimedia article:
A landing page-style blog post that combines text, images, and video, hosted on the Te Protejo blog.
Advertorial:
Flexible format: article, review, or press release to highlight a brand milestone.
Email Marketing
Email Marketing:
Distribution of product launches and promotions to a database of more than 15,000 people committed to conscious cosmetics.
Visibility Options for Cruelty-Free Brands
In addition, projects are being developed that drive the industry toward more ethical, transparent, and cruelty-free cosmetics, fostering real change in the way cosmetics are manufactured, marketed, and consumed in Latin America
Cruelty-Free Awards
An initiative that recognizes brands that are transforming the industry through ethics, innovation, and sustainability.
These awards recognize products and projects that reflect a new approach to cosmetics, where transparency, respect for animals, and a commitment to the environment take center stage.
In addition to this recognition, they create opportunities: they connect brands with key players in the retail sector and increase their visibility within a community committed to conscious consumption.
2024 Ranking of Cruelty-Free Retailers - Chile
A tool that identifies retail locations with the highest availability of certified products in Chile.
Based on research, this ranking highlights the retailers that are leading the way in providing access to cruelty-free cosmetics in Chile, serving as a clear guide for people seeking to make conscious purchasing decisions.
Cosmetics Industry Report
The cosmetics industry is evolving, and the cruelty-free trend has become a key driver of change.
The report on the cosmetics industry and the cruelty-free trend analyzes this shift, recognizing that the industry is not only part of the daily lives of millions of people but also has the potential to contribute to a more ethical, conscious, and sustainable world.
This report provides a clear overview of these developments, identifying trends, growing categories, and opportunities within the Chilean context.
Would you like to explore opportunities for collaboration?
The Alliances Department is open to forming alliances that promote a more ethical and cruelty-free cosmetics industry. Fill out the form, and our team will contact you shortly.