88% of Chileans support a ban on animal testing for cosmetics

A survey conducted in 2024 in partnership with Inside Research assessed perceptions of the cosmetics industry in the country and attitudes toward ending animal testing in this sector, while also highlighting an increase in the monthly budget allocated to these products.

As part of efforts to promote a cosmetics industry that respects animals and the environment, the survey “Perceptions of the Cosmetics Industry and the ‘Cruelty-Free’ Value in the Market” was conducted in 2024 with the support of the consulting firm Inside Research. Among the findings, it is noteworthy that 4 out of 5 respondents stated that they agree or strongly agree with the enactment of Law 21,646, which prohibits animal testing for the national cosmetics industry.

The survey also reveals relevant information about consumers, including that monthly spending in this product category has increased by 51% since 2019, reaching an average of 50,514 pesos per person, and that price remains the primary factor when making a purchasing decision.

“This survey allows us to reaffirm that the work carried out since 2020 to enact the law banning animal testing for cosmetics not only had the support of key players in the industry ecosystem, but also the backing of the public, who signed our petition and helped us spread the word about the campaign to achieve this goal,” said Nicole Valdebenito, Director of Awareness and Advocacy.

Compared to the data recorded in 2019, there has been an increase from 73% to 78% in the percentage of people in Chile who say they disagree or strongly disagree with animal testing for cosmetics; furthermore, the leading cruelty-free certified brands used by the population are Dove, Ballerina, and Natura.

Image by Te Protejo

In addition, the survey shows that 91% of respondents believe that animals used in research are capable of experiencing emotions, in line with campaigns conducted in the country on this issue and with scientific evidence such as the Cambridge Declaration (2012) and the New York Declaration.

The country's cosmetics market continues to evolve in response to consumer demand, with 68% of consumers stating that they look for products that are not tested on animals before making a purchase decision.

Public demand has been key to driving change in the cosmetics industry and ending animal testing. Learn how substances are evaluated today without resorting to animal testing in this article OECD Alternative Methods.

For more information about cruelty-free brands available, you can visit the brands section on our website.