Introducing the Te Protejo Advisory Board

In 2024, a new body joined our organization's governance structure: the Advisory Board. Thanks to this group of professionals, we are able to strengthen our strategic decision-making with a forward-looking vision, drawing on the experience and knowledge of its members. Learn more in this article.

Advisory boards are informal bodies composed of professionals who provide support and strategic guidance to organizations or other entities. Their purpose may vary depending on the needs of each institution, but in general, they seek to contribute specialized knowledge to strengthen decision-making, drive growth, and improve organizational management.

In the case of Te Protejo, this Council was established with the goal of providing a sustainability perspective and supporting the organization’s strategic planning, thereby helping to strengthen our work on behalf of animals.

Currently, our Advisory Board is made up of four professionals who provide support in the areas of strategy for Te Protejo’s seven departments: Administration and Finance, Awareness, Certifications, Advocacy, Research, and Fundraising.

Check them out below:

Denisse Jiménez is an advisor in the Advocacy Department at Te Protejo. Outside the organization, she is a Chilean political scientist with extensive experience in the public sector, particularly in the areas of public policy design and implementation, monitoring presidential commitments, planning and management oversight, citizen participation, and transparency.

Throughout her career, she has coordinated and guided our organization in drafting Bill No. 10,514-11, which sought to eliminate animal testing for cosmetic products. This bill was subsequently approved and enacted as law in Chile (Law No. 21,646).

Chris Keating advises our organization on strategy and business management. He has more than 50 years of leadership experience as a director and member of numerous boards and foundations.

A U.S. citizen, throughout his professional career he has worked with small businesses and large international corporations, assisting them in identifying and analyzing problems and providing guidance on developing actions and solutions based on his experience and judgment. He has also specialized in education, coaching, and mentoring.

Chris has served as a mentor to the founding leadership team of Te Protejo since 2020, providing support for strategic decision-making related to administration, planning, and finance.

After eleven years as a member of our volunteer team, Felipe Morales currently serves on the Advisory Board of Te Protejo.

Felipe is a Chilean communications professional specializing in the internet and new technologies, with a focus on information architecture, usability, and multimedia scripting across various interfaces. Thanks to his experience and expertise, Felipe serves on our Advisory Board, where he helps strengthen and guide Te Protejo’s Technology and Development department.

Karen Hoyland is a fundraising consultant with more than 15 years of experience in the nonprofit sector. Throughout her career, she has worked on developing fundraising strategies—ranging from individual donations to corporate partnerships—with a focus on strengthening relationships with donors.

She has led fundraising teams at international organizations such as Cruelty Free International, the League Against Cruel Sports, and Veganuary, where she spearheaded integrated campaigns and recurring donation programs. She currently works as an independent consultant, supporting various organizations in the design and implementation of fundraising strategies.

Sue Leary is an advisor to the Research Department at Te Protejo and president emerita of the Alternatives Research & Development Foundation (ARDF). Throughout her career, she has focused on addressing the ethical and scientific challenges associated with the use of animals in research and testing.

For more than two decades, he headed the American Anti-Vivisection Society, the organization that administers the Leaping Bunny program in the United States and Canada, and he also led the ARDF from 1995 to 2025, promoting the development and funding of alternative methods.

We are very happy to have these professionals guiding, supporting, and overseeing our organization’s work. Thanks to their experience and commitment, we hope to continue strengthening our work in a professional and ethical manner on behalf of animals and the environment.

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