Celebrate who you are with a clean, sustainable makeup look!

More and more celebrities and influencers around the world are joining this movement, which celebrates natural beauty through sustainable, cruelty-free products.

The "clean look" is a makeup technique that aims to subtly enhance your features using light coverage, with strategic touches of color and highlighting. The goal is to achieve a fresh, luminous finish, as if you weren't wearing any makeup at all. That's why it's also known as "no-makeup makeup."

**Clean by COVERGIRL®**

Part of its popularity stems from the fact that it promotes a message of acceptance and empowerment—the idea that makeup allows us to highlight our true selves. Best of all, it’s not just for celebrities; this year, we’ll share some tips so you can recreate the look yourself.
The key to achieving this look is to love your skin by choosing a moisturizing makeup line with a natural finish that also takes care of you and the planet. We recommend the **COVERGIRL® Clean** collection — a line free of animal-derived ingredients and harmful ingredients, as well as being cruelty-free.
This collection features the perfect products for the clean, natural look you're going for.

Tips for Achieving the Perfect Clean Look

With fresh, radiant skin, it's time to add your own personal touch. If you want to add a touch of color, opt for blushes and lipsticks in soft or pastel shades, which you can also apply to your eyelids to achieve a harmonious, natural finish.

Remember that this style isn't about covering up, but about bringing out the best in you. It's a form of self-expression that highlights your natural beauty, using products that complement and respect your skin.

Let's use this time of year to reconnect with our true selves and celebrate our beauty, inside and out. This new year could be the perfect opportunity to adopt a more mindful routine, where makeup doesn't hide who you are but rather enhances it.

About COVERGIRL and Its Commitment to More Conscious Beauty

COVERGIRL promotes authenticity, diversity, and self-expression through makeup, offering products designed for different styles and needs.

In 2018, the brand was certified by Cruelty Free International under the Leaping Bunny program, which certifies that its products are cruelty-free, regardless of where they are sold. Thus, choosing these types of alternatives is also a way to align your beauty routine with respect for animals.

Your choice matters. Choose certified brands and help build a more ethical industry.