Urban Decay

Urban Decay is an American makeup brand founded in California in 1996, known for revolutionizing the industry with intense colors, an alternative aesthetic, and products that broke away from the traditional makeup styles of the time. The brand became world-famous for iconic products such as the Naked Palettes, All Nighter setting sprays, and highly pigmented eyeliners. It is currently owned by L'Oréal and maintains a strong identity rooted in creativity, professional makeup, and urban culture.